Media Metrics Roundup for April 12, 2017
Gannett Applies Test-Focused Approach To Boost Social Traffic (Sarah Sluis / AdExchanger) A free A/B tool from ShareThis gave stories a 25% lift in overall reach. Running the Numbers on a Successful...
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You Can Measure Podcast Downloads, But What About Ad Delivery?
The following piece is a guest post by Thomas Mancusi, the VP for sales and development for AudioBoom, and does not necessarily reflect the opinions of this publication. Behind the podcast boom in...
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Big Ideas From BEA 2017 on Podcasting, Live Streaming, Google Tools
Educators and professionals who attended the Broadcast Education Association’s annual convention last month failed the “what happens in Vegas, stays in Vegas” test. Even before boarding their flight...
View ArticleHow to Teach Journalism Fundamentals, and Creativity, With Podcasts
While planning my fall classes a couple summers ago, I realized I was sending my students a mixed message. While I told them to be creative and innovative in their work, I was still teaching core...
View ArticleMedia Metrics Roundup for August 2, 2017
5 Chatbots To Help You Analyze Ad Campaigns Right In Slack, Facebook Messenger & Google Sheets Ginny Marvin / Marketing Land Get alerts from your Facebook ad campaigns and much more. 19 Social...
View ArticleSpecial Series: Media Disruption at the 2016 Political Conventions
The information flow out the Republican and Democratic National Conventions this summer looks nothing like it used to. From news bots to live streaming video, journalists are experimenting with...
View ArticleHow to Teach Journalism Fundamentals, and Creativity, With Podcasts
For more about using podcasts with students, sign up for my DigitalEd training this Wednesday, where I’ll offer more tips about how to break out of the traditional lecture-and-paper model. Sign up...
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How Much Do Analytics Matter in Podcasting?
The following piece is a guest post, and does not necessarily reflect the views of this publication. Read more about MediaShift guest posts here. As analytics make podcast advertising more formulaic,...
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What To Expect From Media Metrics in 2018
Click the image to read our entire series. We asked 10 experts in media metrics to tell us what they expected to see in 2018 (including several of our MetricShift20 honorees). The answers are at once...
View ArticleMedia Metrics Roundup for January 31, 2018
Bloomberg Digital Hires Julia Beizer As Its First Head Of Product Max Willens / Digiday Where can a career in audience development lead? Big places. Why Scroll Depth Is A Key Metric for Individual...
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How to Introduce Podcasting to the Journalism Classroom
Listen to Ritenour High School broadcast adviser Jane Bannester and her students talk about their adventures in podcasting — what they’ve learned and how they’ve grown personally — in their own voices....
View ArticleUpcoming Trainings and Courses: June 19 Edition
Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from...
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